Tag Archives: Dealers

A Doc Fee by Any Other Name…

Car people speak in their own shorthand that is not always precise. For example, a franchisor is the “factory”, even though the franchisor may simply be a distributor that does not manufacture anything. Or an extended service contract is often referred to as an “extended warranty”, even though it is not a warranty at all […]

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Census Results May Affect Your PMA

The results of the 2010 federal census are finally making their way into some manufacturers’ primary market area descriptions for dealers.  This could impact the measurement of your sales efficiency. The make-up of your PMA (or AOR, AGSSA, or other term depending on the franchisor involved) can be the key factor in how your sales […]

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